A. For single-faced signs, area shall be that within the outermost border of the sign. A single-faced sign is a sign constructed so its message is displayed in a single plane and is viewable from only one side of the plane.

B. For double-faced signs, area shall be that within the outermost border of one face of the sign. A double-faced sign is a sign constructed to display its message(s) on the outside surfaces of two (2) identical and/or opposite parallel planes, provided the planes are not more than two (2) feet apart.

C. For multiple-faced signs, area shall be the sum of the areas within the outermost border of each face. A multiple-faced sign is a sign constructed to display its message either on a curved surface or on two (2) or more planar surfaces, excepting signs that qualify as double-faced signs.

D. For borderless signs, area shall be that within a single polygon drawn with straight lines and right-angle corners to enclose all sign parts. A borderless sign is a sign composed of parts of a message without a single border enclosing any of the parts (for example, individual letters erected upon a wall constitute a borderless sign).

E. The area of sign-support structures such as posts or brackets shall be calculated as sign area only when the appearance of such structures attracts attention for advertising, instruction or information. (Ord. 1030 § 2(12), 2018; Ord. 974 § 1, 2010; Ord. 580 § 1 (part), 1977)